Call for Support: Link to Google Will Eat Itself

by Geert Lovink

Google Will Eat Itself ( ) announced that their domain is now fully censored on all Google Search-Indexes worldwide. What a scandal!

The idea behind GWEI is simple:

Google Will Eat Itself generates money by serving Google text advertisments on a network of hidden Websites. With this money GWEI automatically buy Google shares. GWEI buys Google via their own advertisment. Google eats itself – but in the end “we” own it. By establishing this autocannibalistic model we deconstruct the new global advertisment mechanisms by rendering them into a surreal click-based economic model. After this process GWEI hands over the common ownership of “our” Google Shares to the GTTP Ltd. [Google To The People Public Company] which distributes them back to the users (clickers) / public.

Let’s break the silence and put a link to this project on our sites and blogs: Give Google back to people! GWEI is an interesting case how to imagine a new global public sphere. How to reverse privatization and rethink a truely public Internet without the Googles and Yahoos.

Thanks for your support!

The GWEI-Team
Vienna, Bari, Turin, March 2007

UBERMORGEN.COM (Lizvlx/Hans Bernhard), Alessandro Ludovico and Paolo Cirio

1 Comment so far

  1. scott (unregistered) on April 2nd, 2007 @ 2:10 pm

    Wow. While I think the idea is clever, the idea of “public” and “private” is, in my opinion, silly. The internet was designed so that anything can happen on the edge — public OR private. Giving Google back to the people? WTF?

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