Weekend magazine launched in Vienna

vie_g_weekend.jpg

Today a lot of you should be finding a new free magazine in your letter boxes. Weekend magazine started in Upper Austria and over the course of probably two years spread over all of Austrian federal districts with the exception of Carinthia and now distributes 1.1 million copies every other week. That’s more than the printrun of the Kronen Zeitung, by the way. Next to the subway-daily Heute and its offspring the weekly magazine Live (which will start in a few weeks I think) it seems as if starting a mass market magazine these days only works well if it is free of charge.

http://www.weekendmagazin.at

1 Comment so far

  1. till (unregistered) on March 3rd, 2007 @ 11:40 am

    Kinda like vanity fair, right?



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