I was strolling around with a friend.
He spotted the poster ad promoting the Yves Klein exhibition at MUMOK.
He asked me: “Who’s that? The inventor of the bluebox effect?”

Well, I was really sorry having to tell him that Yves Klein was a painter and used a lot of blue. A somehow boring answer.
Not only did he use a lot of blue, he actually invented a shade of blue, which is known as IKB (International Klein Blue).
What’s the “bluebox effect”? Something that happens to you when you have too many Kruegels at the Blue Box? :)
how can you “invent” a shade of blue?
I think I’m gonna invent the sun… %-\
It’s simple, Georg. He was the first person to synthesise that shade of blue. See
http://en.wikipedia.org/wiki/International_Klein_Blue