The people living in Vienna seem to be very particular about their liver loaf, called ‘Leberkaes’. Not only do they have varieties with horseflesh in it (just the other day I got reassured that no Fiakerhorse is ever put into liver loaf, as they have a pension plan :)). No, the advertisement of the thing itself belongs to the most bizarre and creative found in this city. The caption on the picture runs: ‘Hot liver loaf in a bun’. What does this tell us? That eating liver loaf makes us sexy? That sexy girls in hot underwear and garters eat liver loaf? That when buying a liver loaf at Gumprecht’s we will get one of those gals in addition? It’s a mystery. For me, liver loaf is not included in the top ten list of all things sexy. But maybe that’s just not my kink.