Color pictures and shop windows

Sunlight is a powerful form of energy that can break up the colored molecules into smaller pieces that are less colorful — or even colorless. That’s why pictures in shop windows fade out and get a blueish or greyish touch. I *love* the color of faded pictures…
Today I was waiting for the 59A bus in Schönbrunnerstraße. In a shop window I spotted a wonderful color picture of four strange objects with the typical appeal of faded color…
I imagined the consumer friendly and warm yellows, reds and greens that turned into sallow dust… and I was happy that time turns all marketing strategies into NUL.
But then I realized… no, no, no!… it was the shop window of a paint shop… and it was no faded color… it was a poster advertising a new product palette of pastelle paint products like “Kieselfarbe” (pebble stone) or “Wasserspiel” (playing water). I was falling short of expectations. 1:0 for capitalism.

1 Comment so far

  1. (unregistered) on September 25th, 2004 @ 12:32 pm

    There’s a wonderful shop in Gumpendorferstrasse with a large poster of faded sun flowers.



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